Mariana-A, Author at Koa Creatives

Create an outstanding logo with these tips

Posted on January 28, 2022 by Mariana-A

Your logo is the first piece of branding that a potential customer sees. No wonder it’s so important. They are the piece of branding that tend to make the biggest impression on your potential customers. It tells a lot about a brand. When consumers connect with a logo they’re more inclined to invest time or money in the brand. Of course, it’s is definitely not the only element for successful branding. But most of the time it’s the center of the strategy of a brand. That’s why we’ll give you 4 tips to create an outstanding logo for your brand.

What is the story of your brand?

Before you can start to design, you’ll need to know what you want to radiate with your branding. Know your product and know your brand. What makes your brand different from other brands? What do you value? What you’ll discover in this phase can help you choose a strong design direction. This blog from Echostories can help you create your story and tell you why it’s so important.

Keep your logo appropriate and approachable

Your logo needs to be relevant to the ideas, values, and activities your brand represents. For example, a logo with a bright pink unicorn will not help you get your message to male pensioners. Try to remember, it does not only need to be aesthetically pleasing is also need to sell your brand.

Be different

If your brand’s competitors are all using the same logo style try to set your branding apart from theirs by creating a logo in a different style. Doing something different can help your design to stand out and make your brand more recognizable.

Don’t be too literal

Your logo doesn’t have to show what your business is doing. An abstract logo is often more enduring. Try to make clear who you are. The meaning will be added by the public.

Take a look at our portfolio for more logo inspiration.

Write website content like a pro with these 3 tips

Posted on January 26, 2022 by Mariana-A

How to write content for a website can be a struggle. You might have a new website design or you want to optimize your current website and you don’t know how to turn your ideas into an effective web copy. Well, we are here to help you with these 3 tips on how to write content for your website!

What is the purpose of your website content?

If you don’t know why you write your website content, it just won’t be good. That’s why you’ll have to ask yourself what the purpose is of your website content. Is it to sell a product? To attract new clients? Is it to generate more traffic to your website? Once you know why you are writing your content you’ll be better positioned to write something that will help you achieve your goal.

Who is your audience?

After you determined your purpose you’ll need to know whom you are writing for. Ask yourself these questions:

Do they know your jargon or do you need to explain yourself?
What do they want to know?
What is their interest? You can keep your audience engaged with your website by posting more about their interests.

Optimize the page for SEO

Depending on the purpose of your website content, you might want users to find it through a google search. So when you are writing your content you might want to keep SEO in the back of your mind. But how do you optimize your page for SEO? There are a few tips and tricks. On WordPress, there is an extension called Yoast that can help you with your on-page SEO. Whether you use Yoast or not, you’ll need to use the primary keyword naturally through your text. A keyword intensity of 1-2% is ideal. In addition to using your keyword you can also use the following SEO content elements:

Page title
Use at least one subheading
Create a title tag
Write a meta description
Use image alt tags

We hope that content writing will be less of a struggle with these tips. If you want to know more about content for your website or website design, get in touch with us.

5 tips for creating an impact with your graphic designs

Posted on January 24, 2022 by Mariana-A

Design impacts all of our lives and influences the world. Designers give brands a face, create experiences, advertisements, physical and digital spaces, animations, and much more. If you want to begin with designing, you might not know where or how to start. That’s why we put together 5 tips to make an impact with your graphic designs!

Make a moodboard

First of all, you need to think about what you want to radiate with your design. What look and feel is important do you want to create. Websites like www.pinterest.com can help you create a moodboard. On this moodboard you can collect elements like fonts, images, illustration styles, color palettes and layout references. Collecting those elements, can help you get your creative flow going.

Start with a plan

Before starting with your design, start with a plan. What do you want the viewers to see and take away from your design? Start with a few sketches to plan your design. Taking those few minutes to sketch and think about your design will help you save hours of designing.

Make sure to use the right colors

Start with a color palette with 1-3 mail colors that complement each other. Then start expanding your palette by adding different tones of the same colors, which will help you with the consistency in your design. Here are 4 websites that are great for creating color palettes:

Think about the hierarchy in your design

As a designer, it’s your job to guide the viewer through your design. That why you need to ask yourself ‘What is the most important element of the design, what is the viewer supposed to look at first?’. You can create hierarchy in your design using color, contrast and scale.

Use icons in your design

Icons and symbolism are not new concepts. Humans have used them for hundreds of years. Icons can often convey a meaning faster and in less time than actual words. They can also surpass language barriers and take up less space.

It takes time to learn and sharpen the skill of designing things. Koa Creatives is a full-service design agency with over 10 years of experience in the designing world. If you don’t know where to start with your business design or need help with your designs, get in touch with us, and we will give you a free consultation.

When is the time to revamp your website?

Posted on September 23, 2021 by Mariana-A

In todays world the internet is more important than ever. With an average of 3.4 billion searches on google a day, almost everything happens online. So it’s not surprising that websites are becoming more important for you and your business. When you want to get the best out of your website you need an updated website. The website needs to in line with the changes in technology and design trends. But how do you know that your website needs a revamp?

Your website has outdated technology

Technology is changing really fast, sometimes your website platform can not keep up with the pace of the changing technology. When this is the case with your website, you should reconsider revamping. New technology offers better features and are more user friendly.

Your design is outdated

First impressions are really important. Visitors have made an opinion about your site within a few seconds. Within these seconds they make a decision if they want to stay or if they want to leave. When your site has an old or an amateurish look there is a huge possibility that your visitors leave. Visitors tend to stay when the website design is fresh and professional.

Your website is only build for desktops

Nowadays people tend to surf on the internet more on their phone or tablet. Desktops is not the only way to visit sites. When people land on a site which is built for desktops the site gets unclear and doesn’t always work and the visitors will get frustrated.

The focus of your business is changed

Sometimes the focus of your business changes, it’s important that these changes are also implemented on your website. With modern technology it’s easy to implement it to your website.

Your website does not achieve the desired results

When your website does not generate the amount of visitors that you had in mind you might need to take a look at SEO. SEO stands for Search Engine Optimization, and can help you get a higher position within search engines. SEO is as opposed to SEA free and therefor a sustainable way to generate more visitors.

Are you considering a Revamp? Koa Revamps can help you to get the most out of your website!
Koa Revamps is a product of Koa Creatives

Branding tips to hit the mark everytime

Posted on September 23, 2021 by Mariana-A

When you create a brand, the first things you think about are logo design and a strong name for your brand. But branding is way more than a bomb corporate identity. In this article we will give you 3 tips for creating a strong brand!

What is the vision of your brand

What makes your brand different from all the other brands? Why should they pick you? Make a story for your brand and tell the world what your vision is for the brand.

Build an online presence

Alongside a thriving website it’s important that your customers can find your brand online. Platforms as Instagram, Facebook and LinkedIN can help you to build a strong online presence. It doesn’t have to be perfect as long as (potential) customers can find you on the world wide web.

Be consistent

When you have a brand story make sure that the story recurs in all your communication and marketing. Be consistent in all your communication, make sure (potential) clients will recognize your brand directly