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Create an outstanding logo with these tips

Your logo is the first piece of branding that a potential customer sees. No wonder it’s so important. They are the piece of branding that tend to make the biggest impression on your potential customers. It tells a lot about a brand. When consumers connect with a logo they’re more inclined to invest time or money in the brand. Of course, it’s is definitely not the only element for successful branding. But most of the time it’s the center of the strategy of a brand. That’s why we’ll give you 4 tips to create an outstanding logo for your brand.

What is the story of your brand?

Before you can start to design, you’ll need to know what you want to radiate with your branding. Know your product and know your brand. What makes your brand different from other brands? What do you value? What you’ll discover in this phase can help you choose a strong design direction. This blog from Echostories can help you create your story and tell you why it’s so important.

Keep your logo appropriate and approachable

Your logo needs to be relevant to the ideas, values, and activities your brand represents. For example, a logo with a bright pink unicorn will not help you get your message to male pensioners.  Try to remember, it does not only need to be aesthetically pleasing is also need to sell your brand.

Be different

If your brand’s competitors are all using the same logo style try to set your branding apart from theirs by creating a logo in a different style. Doing something different can help your design to stand out and make your brand more recognizable.

Don’t be too literal

Your logo doesn’t have to show what your business is doing. An abstract logo is often more enduring. Try to make clear who you are. The meaning  will be added by the public.
Take a look at our portfolio for more logo inspiration.

Branding tips to hit the mark everytime

When you create a brand, the first things you think about are logo design and a strong name for your brand. But branding is way more than a bomb corporate identity. In this article we will give you 3 tips for creating a strong brand!

  1. What is the vision of your brand

What makes your brand different from all the other brands? Why should they pick you? Make a story for your brand and tell the world what your vision is for the brand.

  1. Build an online presence

Alongside a thriving website it’s important that your customers can find your brand online. Platforms as Instagram, Facebook and LinkedIN can help you to build a strong online presence. It doesn’t have to be perfect as long as (potential) customers can find you on the world wide web.

  1. Be consistent

When you have a brand story make sure that the story recurs in all your communication and marketing. Be consistent in all your communication, make sure (potential) clients will recognize your brand directly