Month: September 2021

3 Tips for effective visual storytelling

Posted on by Mariana-A
A recent study shows that at least half of the population are visual learners. Visual storytelling can be used to break down complex topics and will help you to make more impact with your marketing efforts. Reason enough to dive into the wonderful world of visual storytelling!
 
1. Who is your audience?
First of all, you need to know who you want to target with your story. Obviously you tell a story in a different way to your grandma than you do to your colleague. When you know who you want to tell your story, it’s easier to come up with a clear story.
 
Ways to get to know your audience:
A.  Who are your customers?
B.  Where do they come from?
C.  What motivates them?
D.  What are their values?

 

2. Make it personal
You might know the saying “in a world full of roses be your own sunflower”. That might seem a little bit sentimental but within visual storytelling it the best advice I can give you. It makes your story more trustworthy and relatable. Try to define your voice and what your brand stands for. Your audience will feel more connected with your brand.
 
3. Show don’t tell
When you want to use visual storytelling, make sure that the visuals that you use strengthen the story or tell the story on their own.
A.  Empathize the visuals that really important to the story.
B.  Use color phycology to support your message.
C.  Choose images that stimulates more than one sense.

 

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Still don’t know where to start?
Koa Creatives can help you create your visual story and connect your products to a story which is worth remembering.

 

Get in touch

When is the time to revamp your website?

Posted on by Mariana-A

In todays world the internet is more important than ever. With an average of 3.4 billion searches on google a day, almost everything happens online. So it’s not surprising that websites are becoming more important for you and your business. When you want to get the best out of your website you need an updated website. The website needs to in line with the changes in technology and design trends. But how do you know that your website needs a revamp?
 

Your website has outdated technology

Technology is changing really fast, sometimes your website platform can not keep up with the pace of the changing technology. When this is the case with your website, you should reconsider revamping. New technology offers better features and are more user friendly.
 

Your design is outdated

First impressions are really important. Visitors have made an opinion about your site within a few seconds. Within these seconds they make a decision if they want to stay or if they want to leave. When your site has an old or an amateurish look there is a huge possibility that your visitors leave. Visitors tend to stay when the website design is fresh and professional.
 

Your website is only build for desktops

Nowadays people tend to surf on the internet more on their phone or tablet. Desktops is not the only way to visit sites. When people land on a site which is built for desktops the site gets unclear and doesn’t always work and the visitors will get frustrated.
 

The focus of your business is changed

Sometimes the focus of your business changes, it’s important that these changes are also implemented on your website. With modern technology it’s easy to implement it to your website.
 

Your website does not achieve the desired results

When your website does not generate the amount of visitors that you had in mind you might need to take a look at SEO. SEO stands for Search Engine Optimization, and can help you get a higher position within search engines. SEO is as opposed to SEA free and therefor a sustainable way to generate more visitors.
 
Are you considering a Revamp? Koa Revamps can help you to get the most out of your website!
Koa Revamps is a product of Koa Creatives

Branding tips to hit the mark everytime

Posted on by Mariana-A

When you create a brand, the first things you think about are logo design and a strong name for your brand. But branding is way more than a bomb corporate identity. In this article we will give you 3 tips for creating a strong brand!
 

  1. What is the vision of your brand

What makes your brand different from all the other brands? Why should they pick you? Make a story for your brand and tell the world what your vision is for the brand.
 

  1. Build an online presence

Alongside a thriving website it’s important that your customers can find your brand online. Platforms as Instagram, Facebook and LinkedIN can help you to build a strong online presence. It doesn’t have to be perfect as long as (potential) customers can find you on the world wide web.
 

  1. Be consistent

When you have a brand story make sure that the story recurs in all your communication and marketing. Be consistent in all your communication, make sure (potential) clients will recognize your brand directly