Your logo is the first piece of branding that a potential customer sees. No wonder it’s so important. They are the piece of branding that tend to make the biggest impression on your potential customers. It tells a lot about a brand. When consumers connect with a logo they’re more inclined to invest time or money in the brand. Of course, it’s is definitely not the only element for successful branding. But most of the time it’s the center of the strategy of a brand. That’s why we’ll give you 4 tips to create an outstanding logo for your brand.
What is the story of your brand?
Before you can start to design, you’ll need to know what you want to radiate with your branding. Know your product and know your brand. What makes your brand different from other brands? What do you value? What you’ll discover in this phase can help you choose a strong design direction. This blog from Echostories can help you create your story and tell you why it’s so important.
Keep your logo appropriate and approachable
Your logo needs to be relevant to the ideas, values, and activities your brand represents. For example, a logo with a bright pink unicorn will not help you get your message to male pensioners. Try to remember, it does not only need to be aesthetically pleasing is also need to sell your brand.
If your brand’s competitors are all using the same logo style try to set your branding apart from theirs by creating a logo in a different style. Doing something different can help your design to stand out and make your brand more recognizable.
Don’t be too literal
Your logo doesn’t have to show what your business is doing. An abstract logo is often more enduring. Try to make clear who you are. The meaning will be added by the public.
Take a look at our portfolio for more logo inspiration.
How to write content for a website can be a struggle. You might have a new website design or you want to optimize your current website and you don’t know how to turn your ideas into an effective web copy. Well, we are here to help you with these 3 tips on how to write content for your website!
What is the purpose of your website content?
If you don’t know why you write your website content, it just won’t be good. That’s why you’ll have to ask yourself what the purpose is of your website content. Is it to sell a product? To attract new clients? Is it to generate more traffic to your website? Once you know why you are writing your content you’ll be better positioned to write something that will help you achieve your goal.
Who is your audience?
After you determined your purpose you’ll need to know whom you are writing for. Ask yourself these questions:
- Do they know your jargon or do you need to explain yourself?
- What do they want to know?
- What is their interest? You can keep your audience engaged with your website by posting more about their interests.
Optimize the page for SEO
Depending on the purpose of your website content, you might want users to find it through a google search. So when you are writing your content you might want to keep SEO in the back of your mind. But how do you optimize your page for SEO? There are a few tips and tricks. On WordPress, there is an extension called Yoast that can help you with your on-page SEO. Whether you use Yoast or not, you’ll need to use the primary keyword naturally through your text. A keyword intensity of 1-2% is ideal. In addition to using your keyword you can also use the following SEO content elements:
- Page title
- Use at least one subheading
- Create a title tag
- Write a meta description
- Use image alt tags
We hope that content writing will be less of a struggle with these tips. If you want to know more about content for your website or website design, get in touch with us.
Design impacts all of our lives and influences the world. Designers give brands a face, create experiences, advertisements, physical and digital spaces, animations, and much more. If you want to begin with designing, you might not know where or how to start. That’s why we put together 5 tips to make an impact with your graphic designs!
Make a moodboard
First of all, you need to think about what you want to radiate with your design. What look and feel is important do you want to create. Websites like www.pinterest.com can help you create a moodboard. On this moodboard you can collect elements like fonts, images, illustration styles, color palettes and layout references. Collecting those elements, can help you get your creative flow going.
Start with a plan
Before starting with your design, start with a plan. What do you want the viewers to see and take away from your design? Start with a few sketches to plan your design. Taking those few minutes to sketch and think about your design will help you save hours of designing.
Make sure to use the right colors
Start with a color palette with 1-3 mail colors that complement each other. Then start expanding your palette by adding different tones of the same colors, which will help you with the consistency in your design. Here are 4 websites that are great for creating color palettes:
Think about the hierarchy in your design
As a designer, it’s your job to guide the viewer through your design. That why you need to ask yourself ‘What is the most important element of the design, what is the viewer supposed to look at first?’. You can create hierarchy in your design using color, contrast and scale.
Use icons in your design
Icons and symbolism are not new concepts. Humans have used them for hundreds of years. Icons can often convey a meaning faster and in less time than actual words. They can also surpass language barriers and take up less space.
It takes time to learn and sharpen the skill of designing things. Koa Creatives is a full-service design agency with over 10 years of experience in the designing world. If you don’t know where to start with your business design or need help with your designs, get in touch with us, and we will give you a free consultation.
It happens to the best of us, getting stuck in your creative process. Sometimes you just can’t get started with your project or you are still looking for a creative angle. We have put together 4 tips to get those creative ideas flowing and to unblock your imagination
Know when the time is right for you
For a lot of people, the late morning is a great time to get creative. A lot of people tend to get laid back in the afternoon. But for some people, the evening is the perfect time to get creative. Get to know your creative schedule, try different times and see what works for you!
Get inspiration out of your comfort zone
Of course, it’s good to know what’s happening in the field you are working in. But you can get so much inspiration outside your field. For example, if you want to design a new brochure, don’t look for inspiration from other brochures. Look further and get inspired.
Take a break
If you’ve got the time, take your time. Take a break and let all of those ideas sink in. When you’ll let your ideas sink in, there is a big chance that you will have more fruitful ideas the second time around.
Try one of these helpful apps/websites
- Mindnode: an easy-to-use mind mapping app, that will help you generate new ideas.
- Pinterest: Create moodboard or get inspired by other moodboards
- myPantone: create color pallets and put them in its portable color memory
We are curious about methods that worked or didn’t work for you in the past! Need more tips or inspiration, take a look in our portfolio and other blogposts.